How Does Your Virtual Doorway Look?

The Pillars Of Your Online Presence

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Consumer

01

Interest

Partner Advertising: SEM, Email/Text Marketing, Display, Print Ads, Radio, TV, Loyalty programs, Deals.

02

Research

Search engines, online reviews, ratings, relevant articles, word of mouth. The business reputation is what consumers say it is.

03

Purchase

In-store experience: talked with salesperson in-store, read product brochure, tried sample product. The decision to purchase is made.

04

Experience

Post-purchase experience: Facebook post, tweet, review, discuss with friends, blog, Consumer compares expectations.